Users will soon have a updated setting that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform announced that it now features in excess of 1 billion AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a global release. This development comes amid a rise in AI-generated material, driven by emerging content generation software.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing content creators on a competing service primarily display clips produced artificially. A large amount of this content is considered “AI slop”, a label for poor-quality, mass-produced content that is often absurd or surreal.
“We know from our community that many people appreciate content made with AI tools, including computer-generated images to educational videos, and we aim to give people the option to increase or decrease of that, depending on their own choices,” stated a spokesperson.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its app tagged as made with AI. Overall, over 100 m videos are added to the service each day, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the level of artificial media they see by using the “manage topic” feature in the app and choosing the AI content topic. Further subjects that currently be modified under the filter include news, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s policies oblige creators to tag lifelike AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be removed under its terms of service.
In addition, the app will now attach an AI-generated label to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This measure is designed to deter users from attempting to circumvent the labeling process.
Educational Initiatives
The company is also introducing a $2m educational fund for professionals and organizations to create learning resources about responsible artificial intelligence. This project will support educational bodies focused on training coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, amid debate over intentions to cut jobs for numerous content moderators in the UK. TikTok is planning to reduce a significant number of roles in its trust and safety division in London, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.
A company official explained that human moderation would still have a role, but automated tools can shield workers by eliminating the most distressing content before it has to be seen by staff. TikTok announced a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
